Lotteries - UK - August 2006
Lotteries - UK - August 2006

This report examines the UK market for lotteries, which is dominated by the National Lottery by virtue of its high prize levels, substantial investment in advertising and extensive distribution network for the sale of tickets. Several other contenders have attempted to carve out a niche for themselves since the launch of the Lottery in 1994 but have generally achieved little success. However, there is great interest in the National Lottery ...

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Market

Market

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Market Factors
Market Size and Trends
Market Segmentation

Consumer

Consumer

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The Consumer

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Introduction and Abbreviations
Premier Insight
Summary of Key Report Findings
The Supply Structure
Marketing, Advertising and Promotion
The Consumer – Detailed Demographics
Consumer Attitudes and Target Groups
The Future
Forecast