Since Mintel’s last report on adult soft drinks in January 2004, this sector remains one of the fastest-growing sectors of the soft drinks market. It has experienced growth of 84% in volume terms and 118% in value since 2000, taking sales volumes to 608 million litres in 2005. Although flavoured water remains the largest sector in volume terms, the market is being driven by a preference among consumers for healthier drinks with a higher juice content, a desire to consume a wider range of flavours, and a willingness to pay more for soft drinks. In addition, on-trade sales are benefiting from changing attitudes to alcohol consumption.
Since Mintel’s last report on adult soft drinks in January 2004, this sector remains one of the fastest-growing sectors of the soft drinks market. It has experienced growth of 84% in volume terms and 118% in value since 2000, taking sales volumes to 608 million litres in 2005. Although flavoured water remains the largest sector in volume terms, the market is being driven by a preference among consumers for healthier drinks with a higher juice content, a desire to consume a wider range of flavours, and a willingness to pay more for soft drinks. In addition, on-trade sales are benefiting from changing attitudes to alcohol consumption.
With manufacturers succeeding in gaining custom through numerous new launches and range extensions, NPD has been a significant driver of growth. Mintel’s research indicates that further growth in adult soft drinks can be driven by further meeting consumer demand with premium brands with a healthy and natural image.
With rising prices and economic downturn at play between 2008 and 2009, the coffee market has managed to weather the storm well. Between 2005 and 2009 the UK market for in-home coffee achieved 17% growth in value, and although some of this is attributed to the hike in raw coffee and production costs, trading up has still been a key feature of this market.
The future of the soft drink market lies in three key areas. Firstly the global brands, secondly, healthier adult orientated drinks (J20), and thirdly, energy drinks.
Biggest one month inflation drop in 5 years
Biggest one month inflation drop in 5 years
Why is an economist like a cow?
Opportunity knocks for soft drinks
Opportunity knocks for soft drinks
Research carried out by Coca Cola shows that during lunch (11am-2pm) and, more surprisingly, the dinner period (5pm-8pm) soft drinks were the most ordered drinks at the bar.
