This report assesses the French market for haircare products, which is the second-largest C&T sector by value, after skincare, but much less dynamic. Since 2003, the haircare market has moved into value decline, with even previously highly dynamic sectors, such as colourants and styling products, losing ground.
Sales totalled €2.37 billion in 2005, an improvement of 9% on 2000, but a decline of 3% on the previous year.
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Haircare sales have suffered in the last two years, not only from a weak economy, but also from a relative lack of major new product breakthroughs to rekindle interest and engagement in the category. Still, marketers continue to fight for market share through a variety of means including line extensions, heavy advertising, stylist endorsements and coordinated product collections that encompass all
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