Is there a much more active approach to retirement developing?

Nearly there quarters of post-family adults participate in gardening in the course of an average week.

Are gardening, sport and the home likely to remain the core areas of activity?

The category of 'post-family' has grown substantially between 1994 and 1999, as a result of the post-war baby boom and increased longevity from healthier, more active lifestyles. Subsequently, there is a greater interest in post-family leisure pursuits. With a tendency to place more of a priority on leisure spending, post-family consumers are a group with an often abundant resource of capital and therefore present major marketing opportunities. Are leisure industries failing to successfully address the diverse and unique demands of the post-family lifestage? With behavioural patterns often differing between gender - men being more interested in sport whereas women's activities take them out of the house - are there very clear sectors to target, or are they even being catered for?

Is there a much more active approach to retirement developing?

Nearly there quarters of post-family adults participate in gardening in the course of an average week.

Are gardening, sport and the home likely to remain the core areas of activity?

The category of 'post-family' has grown substantially between 1994 and 1999, as a result of the post-war baby boom and increased longevity from healthier, more active lifestyles. Subsequently, there is a greater interest in post-family leisure pursuits. With a tendency to place more of a priority on leisure spending, post-family consumers are a group with an often abundant resource of capital and therefore present major marketing opportunities. Are leisure industries failing to successfully address the diverse and unique demands of the post-family lifestage? With behavioural patterns often differing between gender - men being more interested in sport whereas women's activities take them out of the house - are there very clear sectors to target, or are they even being catered for?

The sector has experienced great change in terms of consumer type - many new additions to the consumer base are increasingly less affluent and therefore retiring at an older age, although many have a busy leisure agenda. Will future patterns of leisure activities reflect this, as retirement becomes an option solely for the wealthy? This report provides a thorough examination of how those in the post-family lifestage spend their leisure time. Establishing trends in patterns of participation in leisure pursuits amongst a diversity of lifestyles, Post-family Leisure Trends assesses current activity and suggests future opportunities.

Other Mintel reports of relevance include:

- Family Leisure Trends, Leisure Intelligence, March 2000

- Special Report, British Lifestyles 2000

- Pre-family Leisure Trends, Leisure Intelligence, January 2000

- Special Report, Pre-family Lifestyles, 1999

- Special Report, Women 2000, 1999

- Special Report, Men 2000, 1999

- Leisure Shopping Off the High Street, Leisure Intelligence, May 1999

- Domestic Help, Market Intelligence, May 1999

- Eating Out Review, Leisure Intelligence, June 1999

- Gardening Review, Leisure Intelligence, April 1999

- The DIY Consumer, Leisure Intelligence, January 1999

- Special Report, Marketing to 45-64s - The Boom Years?, 1998

- Catering and the Grey Consumer, Leisure Intelligence, June 1998

- Records, Tapes and CDs, Leisure Intelligence, February 1998

- Special Report, Leisure Time 1995

- Ethnic and Other Fast Food, Leisure Intelligence, May 2000

- CDs, Records and Tapes, Leisure Intelligence, July 2000

- Eating Out Habits, Leisure Intelligence, August 2000

- Pub Visiting, Leisure Intelligence, August 2000

- Video, Computer and Internet Games, Leisure Intelligence, August 2000

- Gardening Review, Leisure Intelligence, September 2000.

- Holidays by Lifestage, Leisure Intelligence, September 2000