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Contents
Household Cleaning - Italy - September 2003

is a series of titles responding to industry demand for accessible, consistent European cross-border information whilst refusing to compromise on the depth of study into the characteristics that define each national market. Divided between food, drink and non-food fmcg titles, each report includes attitudinal consumer research with Mintel's incisive analysis, independent market five-year forecasts, expert review of market dynamics and leading players, product development discussion and insight into import and export trends. With individual reports published for French, German, Italian, Spanish and UK markets, cross-referencing your sector and the consumer trends across the major European countries has never been such a realistic proposition. The series complements the comprehensive gnpd (global new products database), also available from Mintel.

Mintel European Consumer Goods Intelligence

is a series of titles responding to industry demand for accessible, consistent European cross-border information whilst refusing to compromise on the depth of study into the characteristics that define each national market. Divided between food, drink and non-food fmcg titles, each report includes attitudinal consumer research with Mintel's incisive analysis, independent market five-year forecasts, expert review of market dynamics and leading players, product development discussion and insight into import and export trends. With individual reports published for French, German, Italian, Spanish and UK markets, cross-referencing your sector and the consumer trends across the major European countries has never been such a realistic proposition. The series complements the comprehensive gnpd (global new products database), also available from Mintel.


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Report image

The Italian household fresheners market is worth an estimated €210 million in 2009, declining by less than 1% on 2008, and following a 1% decline reported the previous year. Sales growth registered between 2006 and 2007 came to a halt in response to the economic downturn. In addition, NPD activity, which was the main market driver, has slowed. The market has, however, shown signs that consumers have ...