Are health groups across Britain correct in stating that the British public is drinking more than it did five years ago? Does consumer research agree with this?

What is the nation's preferred tipple? Which social groups are doing the most drinking and which have seen the biggest increase in alcohol consumption?

When, where and how often is the British public drinking? How prevalent is the "life would be duller without alcohol" attitude?

Mintel's Special Report Series are unique research findings that generally examine the nation as a whole: our lifestyles, attitudes, hopes, fears and desires.

Are health groups across Britain correct in stating that the British public is drinking more than it did five years ago? Does consumer research agree with this?

What is the nation's preferred tipple? Which social groups are doing the most drinking and which have seen the biggest increase in alcohol consumption?

When, where and how often is the British public drinking? How prevalent is the "life would be duller without alcohol" attitude?

Mintel's Special Report Series are unique research findings that generally examine the nation as a whole: our lifestyles, attitudes, hopes, fears and desires.

By providing a comprehensive picture of the UK consumer, Mintel's special reports generally make newsworthy material for the national press, television and radio. Every report provides a thorough analysis of specialist sectors, breaking down often complex sectors into easy to understand sections - analysed thoroughly to present the marketing opportunities and weaknesses.

Examples include British Lifestyles, Sponsorship, Health & Fitness, Holidays and Consumer Shopping Habits.