The total market for non-alcoholic drinks increased in value by 10.6% between 2002 and 2004 to stand at £11.02 billion, and rose by a further 1.6% in 2005 to reach an estimated £11.2 billion. While slow rates of overall growth reflect the mature nature of the market, there are significant areas which still show potential for further development, including smoothies, sports drinks, juice and juice drinks and bottled water, all of which are being driven by the trend towards healthy eating. By considering the soft drinks market as a whole, this report attempts to identify common trends which are influencing demand, and to determine how attitudes to non-alcoholic drinks may affect its future development.

About the market:

The total market for non-alcoholic drinks increased in value by 10.6% between 2002 and 2004 to stand at £11.02 billion, and rose by a further 1.6% in 2005 to reach an estimated £11.2 billion. While slow rates of overall growth reflect the mature nature of the market, there are significant areas which still show potential for further development, including smoothies, sports drinks, juice and juice drinks and bottled water, all of which are being driven by the trend towards healthy eating. By considering the soft drinks market as a whole, this report attempts to identify common trends which are influencing demand, and to determine how attitudes to non-alcoholic drinks may affect its future development.

This report therefore examines the hypothesis that: health, well-being, and addressing the needs of those consumers consciously avoiding alcohol will provide the key to achieving further growth in sales of non-alcoholic drinks.