How is e-commerce changing radically the way that companies do business in the promotions and incentives market?

Have the options available for business-to-business promotional offerings changed?

Why is it important to define the three functions by their objectives, and not by the execution or reward within the promotions and incentives market?

The UK incentives and promotions market is currently enjoying something of a buoyant period, boosted by a highly favourable economic climate which is characterised by low unemployment, low inflation and steady growth. The industry itself is embracing e-commerce as a marketing tool to showcase services and merchandise, with the benefit of flexibility in terms of goods catalogues and pricing and reducing print costs. All sectors supplying the corporate market are reported to be experiencing an upturn in activity as the UK economy strengthens. Marketers are taking up the new approaches to promotions and incentives and turning to more sophisticated styles of reward. There is a real optimism throughout the promotions industry, generating a positive environment in which all its niche sectors now have the opportunity to flourish.

How is e-commerce changing radically the way that companies do business in the promotions and incentives market?

Have the options available for business-to-business promotional offerings changed?

Why is it important to define the three functions by their objectives, and not by the execution or reward within the promotions and incentives market?

The UK incentives and promotions market is currently enjoying something of a buoyant period, boosted by a highly favourable economic climate which is characterised by low unemployment, low inflation and steady growth. The industry itself is embracing e-commerce as a marketing tool to showcase services and merchandise, with the benefit of flexibility in terms of goods catalogues and pricing and reducing print costs. All sectors supplying the corporate market are reported to be experiencing an upturn in activity as the UK economy strengthens. Marketers are taking up the new approaches to promotions and incentives and turning to more sophisticated styles of reward. There is a real optimism throughout the promotions industry, generating a positive environment in which all its niche sectors now have the opportunity to flourish.

Other Mintel reports of relevance include:

- Special Report, Sales Promotion, 2000

- Special Report, British Lifestyles, 2000

- Special Report, Sports Sponsorship, 2000

- Special Report, Changing Work Patterns, 1999

- Special Report, Corporate Identity, 1998

- The Football Business, Leisure Intelligence, November 2000

- Employment Agencies, Market Intelligence, December 2000.