Mintel's report profiles the size of the Sedan market, paying particular attention to specific demographics of the market and the major players within the market-- the consumer, manufacturers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect of e-commerce car buying on the consumer and on the industry as a whole.

This report provides an in-depth look at the Sedan market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the Sedan market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's report profiles the size of the Sedan market, paying particular attention to specific demographics of the market and the major players within the market-- the consumer, manufacturers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect of e-commerce car buying on the consumer and on the industry as a whole.

This report provides an in-depth look at the Sedan market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the Sedan market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's exlusive consumer research will delve into such issues within the Sedan marketplace as:

Consumers attitudes toward Mid-Size & Large Cars and purchasing preferences in terms of location, makers, style, and pricing

Which consumers are apt to spend more money on Mid-Size & Large Carsin regards to age, demographics and income.

The future of the Mid-Size & Large Carsmarket with a five year trend analysis.

This incisive investigation into the Sedan marketplace will examine the growth potential of the market and consumers attitudes regarding the influence of advertising campaigns, trends, gas prices and vehicle pricing concerns.