The UK’s thriving restaurant culture and TV cookery programmes are playing a greater role in shaping consumers’ attitudes towards food preparation appliances.

With consumers spending more time preparing and cooking food from scratch, there is a rich seam of keen home chefs for cooking appliance manufacturers to mine.

However, as the supermarket chains step up activity in the kitchen appliances market, food preparation is also suffering from the effects of commoditisation.

The UK’s thriving restaurant culture and TV cookery programmes are playing a greater role in shaping consumers’ attitudes towards food preparation appliances.

With consumers spending more time preparing and cooking food from scratch, there is a rich seam of keen home chefs for cooking appliance manufacturers to mine.

However, as the supermarket chains step up activity in the kitchen appliances market, food preparation is also suffering from the effects of commoditisation.

Against the backdrop of commoditisation, manufacturers need to find a way of turning higher-volume sales into value growth by inspiring the aspirant chef to trade up to more premium models in food preparation gadgetry.