“The growth in online purchasing of breakdown cover reflects the changing way that many consumers are purchasing all types of goods and services. The fact that vehicle recovery is viewed by many as a ‘must have’, but with very little differentiation between one company and another, means price is an important factor. For the operators, keeping costs low is likely to be uppermost in what is a highly competitive market, thus necessitating a strong online presence.”

“The growth in online purchasing of breakdown cover reflects the changing way that many consumers are purchasing all types of goods and services. The fact that vehicle recovery is viewed by many as a ‘must have’, but with very little differentiation between one company and another, means price is an important factor. For the operators, keeping costs low is likely to be uppermost in what is a highly competitive market, thus necessitating a strong online presence.”

– Michelle Strutton, Senior Consumer Analyst

Some questions answered in this report include:

What has been the impact of the recession on the demand for vehicle recovery services?

What factors have the biggest influence on whether a vehicle owner chooses to have recovery insurance?

What would encourage those who do not currently have vehicle recovery insurance to purchase it?

What has been the impact of the internet on both direct sales and sales via intermediaries?