Sales in the refrigerated and frozen dough market in the US reached $1.3 billion in 2005, excluding Wal-Mart. The refrigerated/frozen dough market has been impacted by the proliferation of in-store bakeries, which are an increasingly common part of the grocery landscape. Manufacturers within the refrigerated/frozen dough market have fought back with an array of new product offerings, many of which have captured the public’s attention, particularly in the cookie/brownie dough segment.

Sales in the refrigerated and frozen dough market in the US reached $1.3 billion in 2005, excluding Wal-Mart. The refrigerated/frozen dough market has been impacted by the proliferation of in-store bakeries, which are an increasingly common part of the grocery landscape. Manufacturers within the refrigerated/frozen dough market have fought back with an array of new product offerings, many of which have captured the public’s attention, particularly in the cookie/brownie dough segment.

While some segments within the refrigerated/frozen dough market could be considered mature markets, there are also opportunities for growth, such as products for the single-person household. Innovations such as these will help stem the decline in sales in the refrigerated/frozen dough market.

In this report, Mintel clearly identifies the principal external factors driving or curtailing growth in the refrigerated and frozen dough market. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down by demographic characteristics. Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Mintel also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, Mintel createse a five-year forecast of U.S. retail sales in the market, revealing potential opportunities for growth and product development.

This report covers refrigerated or frozen dough that typically requires baking and/or filling before eating. Included are the following types of dough:

-- biscuits

-- rolls

-- bread and breadsticks

-- cookies

-- brownies

-- sweet rolls

-- pie crusts and other pastry

The report does not include frozen bagels, prepared frozen prepared desserts, or pizza dough.

Other Mintel reports of relevance include:

-- Bread - US - February 2005

-- Bread - UK - February 2005

-- Cookies - US - April 2005

-- Crackers - US - May 2005

-- Baking and Dessert Mixes - US - June 2005

-- Heart Health - US - August 2005

-- Cakes - US - November 2005

-- Refrigerated Foods - US - December 2005