Which age groups are buying which financial products and why?

This is the last in a series of four Mintel Finance Special reports in 2001, which concentrate on age segmentation in financial services. Widely accepted by many leading providers as the future of financial services marketing, age and lifestage segmentation will be essential for any provider who wants to remain competitive over the next few years.

The fourth of these reports concentrates on the over-65-year-old age group. Clearly, not all of these mature consumers will be alike. Indeed, the people within this age bracket are likely to possess a wide variety of different lifestyle interests, values and characteristics that will have been shaped by a multitude of factors such as geographic location, ethnic background, economic status, career experiences and educational attainment.

Which age groups are buying which financial products and why?

This is the last in a series of four Mintel Finance Special reports in 2001, which concentrate on age segmentation in financial services. Widely accepted by many leading providers as the future of financial services marketing, age and lifestage segmentation will be essential for any provider who wants to remain competitive over the next few years.

The fourth of these reports concentrates on the over-65-year-old age group. Clearly, not all of these mature consumers will be alike. Indeed, the people within this age bracket are likely to possess a wide variety of different lifestyle interests, values and characteristics that will have been shaped by a multitude of factors such as geographic location, ethnic background, economic status, career experiences and educational attainment.

These diversities mean that the over-65s will not form one homogeneous group and this would appear to suggest that age segmentation may prove to be difficult. However, within this group of consumers there are certain similarities that can be identified concerning their behaviour and consumption patterns in relation to financial services products.

Other Mintel reports of relevance to this market include:

- Special Report, Selling to, and Profiting from, the Under 26s, 2001

- Special Report, Selling to, and Profiting from, the 25-44s, 2001

- Special Report, Selling to, and Profiting from, the 45-64s, 2001.