Will more own-label products give retailers better control of pricing, marketing and promotion of products?

With major retailers increasing their share of trade in the wider market - will own-label market increase the volume share of trade in the future?

Are own-label products perceived offering a better value alternative to brand products?

Mintel's Special Report Series are unique research findings that generally examine the nation as a whole: our lifestyles, attitudes, hopes, fears and desires. By providing a comprehensive picture of the UK consumer, Mintel's special reports generally make newsworthy material for the national press, television and radio. Every report provides a thorough analysis of specialist sectors, breaking down often complex sectors into easy to understand sections - analysed thoroughly to present the marketing opportunities and weaknesses.