The dips market jumped by more than 25% from 2001 to 2006 to $895 million, driven largely by product expansion and innovation in the refrigerated category. This report gives industry marketers, manufacturers, retailers, and investment professionals what they need to know to help them understand and tap the market for dips. For example, the report:

Examines consumer entertaining and eating trends

Details product and market trends, including healthier offerings, organic formulations, and convenience packaging

The dips market jumped by more than 25% from 2001 to 2006 to $895 million, driven largely by product expansion and innovation in the refrigerated category. This report gives industry marketers, manufacturers, retailers, and investment professionals what they need to know to help them understand and tap the market for dips. For example, the report:

Examines consumer entertaining and eating trends

Details product and market trends, including healthier offerings, organic formulations, and convenience packaging

Analyzes the reasons behind different growth rates in different categories

Profiles 11 leading players, as well as their advertising and promotional efforts

Explores trends at retail, including the role of merchandising in dip purchase

Reveals which consumers are the heaviest purchasers of dip, and which are disinclined to use it

To do so, Mintel relies on its own proprietary consumer research and product database information, as well as statistical analysis and secondary research o give industry participants a competitive edge in formulating, positioning, and marketing their dips products.

The report breaks the market down into its parts—refrigerated dips, shelf-stable dips, and dry dip mixes—to provide segment-specific brand and sales analysis. This report does not include dips from restaurants or other stores that are not packaged for individual retail, or dips made from scratch (except with respect to questions asked of survey respondents).