Bird flu and rising feed costs have dented retail poultry volumes, but value is expected to climb a further 6.5% to £2.7 billion in 2008, buoyed by premium growth (including free-range sales).

Rapid growth in the game trade shows no signs of abating, with retail sales expected to rise 8% to £69 million in 2008, on the back of new product development (NPD), healthy credentials, and relaxed licensing regulations.

Key themes of the report:

Celebrity chefs have accelerated interest in provenance and welfare, boosting free-range sales, but growth in organic has slowed, hindered by high costs and negative media coverage.

Bird flu and rising feed costs have dented retail poultry volumes, but value is expected to climb a further 6.5% to £2.7 billion in 2008, buoyed by premium growth (including free-range sales).

Rapid growth in the game trade shows no signs of abating, with retail sales expected to rise 8% to £69 million in 2008, on the back of new product development (NPD), healthy credentials, and relaxed licensing regulations.

Key themes of the report:

Celebrity chefs have accelerated interest in provenance and welfare, boosting free-range sales, but growth in organic has slowed, hindered by high costs and negative media coverage.

The impact of bird flu outbreaks on commercial poultry flocks was short-lived but costly, with Bernard Matthews subsequently moving to 100% British turkey to reassure consumers.

Rising feed prices, together with growing energy and labour costs, and buoyed retail prices, but could potentially put many poultry producers out of business, tightening supply further.

Greater interest in cooking and health is aiding the game sector, although game remains a tricky proposition for many cooks and would benefit from clearer on-pack instructions.