This report examines developments in the poultry market since 1997. When Mintel last examined this market in August 2000, value sales had grown faster than volumes between 1995 and 2000. This has been sustained over the period 1997-2002, although value growth has slowed somewhat. Product ranges continue to be extended, with added-value products - pre-marinated products, for instance - and children's products the subjects of ongoing innovation. In addition, the perceived 'healthiness' of poultry meat continues to be built upon.

This report examines developments in the poultry market since 1997. When Mintel last examined this market in August 2000, value sales had grown faster than volumes between 1995 and 2000. This has been sustained over the period 1997-2002, although value growth has slowed somewhat. Product ranges continue to be extended, with added-value products - pre-marinated products, for instance - and children's products the subjects of ongoing innovation. In addition, the perceived 'healthiness' of poultry meat continues to be built upon.

Mintel has chosen to examine the hypothesis that: "the poultry market is maturing, therefore value rather than volume is driving continued growth."

Other Mintel reports of relevance include:

- Halal Foods, Market Intelligence - UK Report, January 2002

- Organic Foods, Market Intelligence - UK Report, November 2001

and the forthcoming:

- Red Meat, Market Intelligence - UK Report, October 2002.

If you want more details about this particular report, please contact the Mintel information team on +44 (0)20 7606 6000 or email them at info@mintel.com.

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