How have food scares affected the poultry market?

What retailer brands lead?

How do consumers influence new product developments?

In this report, Mintel investigates the UK poultry market, assessing its position within the meat sector. Although food scares surrounded the red meat market, they had limited impact on poultry primarily because consumers already favour chicken in particular over other meats.

The frozen market is favoured due to a wider available range and new product developments in chilled recipes and products. Chicken continues to lead the poultry market, followed by turkey. However, duck and goose are making headway, despite their perception as special occasion meats.

How have food scares affected the poultry market?

What retailer brands lead?

How do consumers influence new product developments?

In this report, Mintel investigates the UK poultry market, assessing its position within the meat sector. Although food scares surrounded the red meat market, they had limited impact on poultry primarily because consumers already favour chicken in particular over other meats.

The frozen market is favoured due to a wider available range and new product developments in chilled recipes and products. Chicken continues to lead the poultry market, followed by turkey. However, duck and goose are making headway, despite their perception as special occasion meats.

Mintel’s study into the poultry market has resulted in exclusive findings that provide information