This report looks at the market for poultry in terms of developments which have taken place since Mintel last reported on the market. This examines the market for both primary and further processed poultry, and brings together the two Mintel reports, Primary Poultry, Market Intelligence, August 1998 and Further Processed Poultry, Market Intelligence, September 1998.

In this report Mintel addresses the hypothesis that: effective product differentiation, rather than volume, is now driving value growth in the poultry market.

This report looks at the market for poultry in terms of developments which have taken place since Mintel last reported on the market. This examines the market for both primary and further processed poultry, and brings together the two Mintel reports, Primary Poultry, Market Intelligence, August 1998 and Further Processed Poultry, Market Intelligence, September 1998.

In this report Mintel addresses the hypothesis that: effective product differentiation, rather than volume, is now driving value growth in the poultry market.

Other Mintel reports of interest include:

- Poultry, Market Intelligence, August 2000

- Game and Exotic Meats, Market Intelligence, September 2000

- Red Meat, Market Intelligence, Market Intelligence, September 2000

- Seafood, Market Intelligence, September 2000.

If you want more details about this particular report, please contact the Mintel information team on +44 (0)20 7606 6000 or email them at info@mintel.com.