Two wet summers have taken their toll on the UK suncare market. However, more people than ever are taking holidays abroad, helping to boost sales. The sun safety message is getting through to more people who are trading up to higher protection factors, although the under-24s and men are still relatively immune. Self-tanning products are gaining acceptability as a foolproof alternative to a real tan but face stiff competition from gradual tanners, the new hybrid bodycare products.

Two wet summers have taken their toll on the UK suncare market. However, more people than ever are taking holidays abroad, helping to boost sales. The sun safety message is getting through to more people who are trading up to higher protection factors, although the under-24s and men are still relatively immune. Self-tanning products are gaining acceptability as a foolproof alternative to a real tan but face stiff competition from gradual tanners, the new hybrid bodycare products.

Key themes of the report:

The impact of the UK weather on suncare sales

The growth in higher SPFs, including new EU recommendations on UVA/UVB protection

The challenge to get people to use sun protection products correctly

The increasing acceptability of self-tanning products

Targeting young people and men to use suncare.