The myriad alcoholic and non-alcoholic beverages on the market in the U.S. and the large number of channels available for the purchase of such products present an almost overwhelming series of choices for manufacturers and retailers and, of course, for consumers. This report is the second of two volumes on beverage consumption and sales in the U.S.

Volume II examines market size, background, and structure across the range of drinks markets. The report focuses on sales through food, drug, mass merchandisers (except Wal-Mart), and convenience stores (with noted exceptions) and considers both alcoholic and non-alcoholic beverages. Details of sales of alcoholic beverages through package/liquor stores are also provided where possible.

The myriad alcoholic and non-alcoholic beverages on the market in the U.S. and the large number of channels available for the purchase of such products present an almost overwhelming series of choices for manufacturers and retailers and, of course, for consumers. This report is the second of two volumes on beverage consumption and sales in the U.S.

Volume II examines market size, background, and structure across the range of drinks markets. The report focuses on sales through food, drug, mass merchandisers (except Wal-Mart), and convenience stores (with noted exceptions) and considers both alcoholic and non-alcoholic beverages. Details of sales of alcoholic beverages through package/liquor stores are also provided where possible.

While Mintel has published individual reports on each of these markets, these two volumes summarize and update the existing reports, and explore the inter-relationships between the sectors, and consumer drinking habits in general.

A number of U.S. consumer intelligence reports covering other related sectors have been published, are planned or are in preparation, including:

·- Sports Drinks, consumer intelligence U.S. Report, July 2002

- Dining Out Review Volume 3: Pizza, consumer intelligence U.S. Report, June 2002

- The Teen Consumer, consumer intelligence U.S. Report, May 2002

- Dining Out Review Volume 2: Family/Casual, consumer intelligence U.S. Report, May 2002

- Coffee Shops, consumer intelligence U.S. Report, January 2002

- Dining Out Review Volume 1: QSR, consumer intelligence U.S. Report, March 2002

- Vegetarian Foods Market, consumer intelligence U.S. Report, November 2001

- Ingredient Trends Market, consumer intelligence U.S. Report, October 2001

- Slimming Drinks & Diet Aids, consumer intelligence U.S. Report, October 2001

- Tea, consumer intelligence U.S. Report, September 2001

- Functional Foods, consumer intelligence U.S. Report, September 2001

- Functional Beverages, consumer intelligence U.S. Report, August 2001

- Bottled Water, consumer intelligence U.S. Report, July 2001

- Wine, consumer intelligence U.S. Report, July 2001

- Distilled Spirits, consumer intelligence U.S. Report, June 2001 (3 volumes)

- Milk, consumer intelligence U.S. Report, May 2001

- Flavored Alcoholic Beverages, consumer intelligence U.S. Report, May 2001

- Carbonated Soft Drinks, consumer intelligence U.S. Report, February 2001

- Fruit Juice & Juice Drinks, consumer intelligence U.S. Report, February 2001

- Beer, consumer intelligence U.S. Report, January 2001

- Coffee, consumer intelligence U.S. Report, January 2001

- Vitamins & Minerals, consumer intelligence U.S. Report, January 2001