What are the challenges facing traditional bricks-and-mortar banks and building societies?

Are bank customers still happier dealing face-to-face with a member of staff in a branch for their financial arrangements? Have consumers failed to adopt new channels such as telephone banking?

Have new technologies in the retail banking sector improved customer services?

Published quarterly, the Marketing Concept series focuses on 4 key areas of the financial services industry each year and are designed to provide an in-depth analysis upon which to base future strategic decisions. Whether you want an industry-focused base of information, or a complete picture of a consumer-based sector, Branch Distribution provides a thorough analysis of the market, looking at:

What are the challenges facing traditional bricks-and-mortar banks and building societies?

Are bank customers still happier dealing face-to-face with a member of staff in a branch for their financial arrangements? Have consumers failed to adopt new channels such as telephone banking?

Have new technologies in the retail banking sector improved customer services?

Published quarterly, the Marketing Concept series focuses on 4 key areas of the financial services industry each year and are designed to provide an in-depth analysis upon which to base future strategic decisions. Whether you want an industry-focused base of information, or a complete picture of a consumer-based sector, Branch Distribution provides a thorough analysis of the market, looking at:

Concept characteristics: review of major principles of concept / trends / overseas data / case study / review of major suppliers activities / strategies / tactics

Environmental analysis: social / legal / economic / political / technological

Original consumer research: segmentation study