This report provides a detailed analysis of the home safety market in the U.S., which is composed of two distinct segments: professionally installed systems sold through security dealers, and home safety products sold through general retail channels. Sales of professionally installed systems, accounting for most of 2003 sales, rose steadily during the late 1990s and have shown exceptional growth since the events of September 11. Sales for home safety products sold through retail channels have increased more slowly, closely following trends in household growth, homeownership and income. Growth is likely to stabilize at slower rates in the next five years, although targeting marketing toward key demographics is expected to increase sales.

This report provides a detailed analysis of the home safety market in the U.S., which is composed of two distinct segments: professionally installed systems sold through security dealers, and home safety products sold through general retail channels. Sales of professionally installed systems, accounting for most of 2003 sales, rose steadily during the late 1990s and have shown exceptional growth since the events of September 11. Sales for home safety products sold through retail channels have increased more slowly, closely following trends in household growth, homeownership and income. Growth is likely to stabilize at slower rates in the next five years, although targeting marketing toward key demographics is expected to increase sales.

Among the key issues covered in this report are the diversity of the market, distribution through home centers, and the best opportunities for growth. Original consumer research examines attitudes and behavior by age, gender, ethnic and economic groups. Particular attention is paid to the largest manufacturers in the market, and a six-year trend analysis predicts future growth.

Research data and analysis answer questions such as:

1. To what extent do crime rates affect home safety sales?
2. What home safety issues are of the most concern to consumers?
3. Which consumers are least aware of security issues?
4. How does perception of crime differ from actual crime statistics?
5. How can manufacturers widen their consumer base?
6. Young Adults (15-34), consumer intelligence--U.S. Report, December 2002
7. DIY Retailing, consumer intelligence--U.S. Report, November 2002
8. Baby Boomers (35-54), consumer intelligence--U.S. Report, November 2002
9. Older Adults (55+), consumer intelligence--U.S. Report, October 2002
10. Home Video Market, consumer intelligence--U.S. Report, July 2002
11. Post Family Leisure Trends, consumer intelligence--U.S. Report, July 2002
12. Home Audio Market, consumer intelligence--U.S. Report, June 2002
13. Family Leisure Trends, consumer intelligence--U.S. Report, May 2002
14. Pre-family Leisure Trends, consumer intelligence--U.S. Report, April 2002