Lottery (The) - UK - January 2008
Lottery (The) - UK - January 2008

The National Lottery celebrated its 13th anniversary on 19 November 2007 and has, for that entire time, been run by the Camelot Group plc, which has also won the latest licence up for tender starting in February 2009. Given that there was only one other challenger, has Camelot positioned itself as possibly the only company that could achieve such sales and consistency of approach that the National Lottery Commission wants ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Brand Communication and Promotion
Companies and Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Detailed Demographics

Other

Distribution of Sales
Who Plays Lotteries?
The Games People Play
Attitudes Towards the National Lottery
Targeting Opportunities