With 23% of men and 40% of women agreeing they are trying to lose weight, the French are the most eager weight watchers. How do they intend to achieve this and in which groups is this desire to shed the pounds strongest? Are Germans the consumers most likely to consider their diet 'very healthy' with good reason? Which Italians are the most likely to follow a strict diet and choose light food? Why are the Spanish the consumers who are most likely to think that they should do a lot more about their health? Is there any scope to raise interest in the calorie content of food among UK consumers? For answers to these and all the industry questions that will help your business succeed in key European markets, choose Mintel…

With 23% of men and 40% of women agreeing they are trying to lose weight, the French are the most eager weight watchers. How do they intend to achieve this and in which groups is this desire to shed the pounds strongest? Are Germans the consumers most likely to consider their diet 'very healthy' with good reason? Which Italians are the most likely to follow a strict diet and choose light food? Why are the Spanish the consumers who are most likely to think that they should do a lot more about their health? Is there any scope to raise interest in the calorie content of food among UK consumers? For answers to these and all the industry questions that will help your business succeed in key European markets, choose Mintel…

New findings into attitudes towards healthy eating from Mintel offer you a real opportunity to pursue European ambitions for your products or services with local mentalities in mind.

Mintel's latest pan-European report has been designed to offer you a practical and easily applied understanding of European attitudes towards healthy eating habits. Written by local industry experts for industry professionals, it provides precisely the level of information you need to be able to focus marketing activity towards real demand and to identify practical opportunities that will increase the penetration of your products within key target groups.

'Attitudes Towards Healthy Eating in Germany, 2003', offers you assessments of:

Market drivers/ Market size and Trends/ Market segmentations/ Distribution/ Supply structures /New product development/ Consumer trends/ Prospects/ Sales forecasts

This unique level of coverage ensures that your R&D, category management and marketing teams have both an holistic understanding of the most important attitudes and a valuable insight into local trends and consumer habits.

Please note that 'Attitudes Towards Healthy Eating in Germany' is published as part of 'Attitudes Towards Healthy Eating in Europe'. Should you wish to order more than one market report within the 'Attitudes Towards Healthy Eating in Europe' title, please feel free to contact us to discuss potential multiple-purchase discounts.