During 2002-2007, the U.S. athletic footwear market experienced slow growth of less than 3% per year at current prices. Advances in technology have always driven the athletic shoe market, yet a fusion of performance with fashion is becoming the predominant inspiration for new sales — most notably with young purchasers. Sports participation, and therefore shoes required to participate, are never static — men are exploring cross training more and more, and women are going to the gyms and studios.

During 2002-2007, the U.S. athletic footwear market experienced slow growth of less than 3% per year at current prices. Advances in technology have always driven the athletic shoe market, yet a fusion of performance with fashion is becoming the predominant inspiration for new sales — most notably with young purchasers. Sports participation, and therefore shoes required to participate, are never static — men are exploring cross training more and more, and women are going to the gyms and studios.

This report offers discussion of the following topics:

How athletic shoe brands have established distinct personalities, though some are trying to go through therapy for adjustments

How women are helping to drive sales as they demand more fashionable options

How a marketplace dominated by large companies such as Nike and Adidas can still have room for niche players that cater to specific needs

How age and race/ethnicity figure prominently in purchase behavior and attitudes about athletic shoes

How creativity and technological innovations can open up whole new worlds for manufacturers and consumers alike