Sugar Confectionery - US - June 2008 - Market Research Report

Executive Summary

Insights and Opportunities

Fast Forward Trends

Market Size and Forecast

Competitive Context

Segment Performance

Segment Performance—Chewy Candy

Segment Performance—Seasonal Candy

Segment Performance—Novelty Candy

Segment Performance—Hard Candy

Segment Performance—Licorice

Retail Channels

Retail Channels—Convenience Stores

Retail Channels—Supermarkets

Market Drivers

Leading Companies

Brand Share—Chewy Candy

Brand Share—Seasonal Candy

Brand Share—Novelty Candy

Brand Share—Hard Candy

Brand Share—Licorice

Brand Qualities

Innovation and Innovators

Advertising and Promotion

Usage

Choices to Satisfy Desire for Something Sweet

Impulse or Planned Purchase?

Non-Chocolate Candy Preferences

Brand Preferences of Adults, Teens and Kids

Children, Teens and Candy

Cluster Analysis

IRI/Builders Panel Data

Appendix: Other Useful Tables

Appendix: IRI/Builders Panel Data Definitions

Appendix: Trade Associations

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Sugar Confectionery - US - June 2008

Focus shifting from kids to adults

The non-chocolate confectionery industry has not fared as well as its chocolate counterpart in recent years. Without the "mystique" of premium products, sales have sagged in most segments.

This report looks at issues facing the industry, including:

The overall flattening sales rates and the sinking fortunes of the hard candy segment

The power of the convenience store and its importance for the industry

The declining share of sales through supermarkets, and what can be done to shore up this channel

...more »

The non-chocolate confectionery industry has not fared as well as its chocolate counterpart in recent years. Without the "mystique" of premium products, sales have sagged in most segments.

This report looks at issues facing the industry, including:

The overall flattening sales rates and the sinking fortunes of the hard candy segment

The power of the convenience store and its importance for the industry

The declining share of sales through supermarkets, and what can be done to shore up this channel

Potential new products and how they could attract new user groups

What consumers eat when they crave something sweet-and what they choose over candy

Confectionery success stories

Counterintuitive candy products: natural, organic, and functional

Who eats candy-beyond kids and teens-and what candy concepts adults find interesting

...less »

Report Price:
£2534
$3995
€3023

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Report History

Non-chocolate Confectionery - US - October 2010 This report is not part of your subscription

Sugar Confectionery - US - June 2007 This report is not part of your subscription

Sugar Confectionery - US - May 2006 This report is not part of your subscription

Sugar Confectionery - US - May 2004 This report is not part of your subscription

Sugar Confectionery - US - January 2002 This report is not part of your subscription