Reflecting a trend that has been seen in a variety of categories, sales of foot care products declined sharply in 2009, as millions of Americans sought ways to reduce discretionary spending and increase savings for a “worst case scenario” plan. While sales fell again in 2010 and 2011, improving economic conditions indicate that marketing and product development teams will want to intensify their efforts in 2012, as companies seek ways to capitalize on moderately strong demand for mid-market, as well as premium foot care products.

Reflecting a trend that has been seen in a variety of categories, sales of foot care products declined sharply in 2009, as millions of Americans sought ways to reduce discretionary spending and increase savings for a “worst case scenario” plan. While sales fell again in 2010 and 2011, improving economic conditions indicate that marketing and product development teams will want to intensify their efforts in 2012, as companies seek ways to capitalize on moderately strong demand for mid-market, as well as premium foot care products.

In order to provide insights that can be used to help companies succeed in a challenging marketplace, Mintel has published this report, which addresses the following questions:

How have sales fluctuated in recent years and how are they likely to change between 2012 and 2016?

Through which channels are foot care products most commonly purchased by consumers?

Who are the leading companies in the category and what products drive their success?

How have private label products performed relative to branded options in recent years?

What proportion of the population experience at least some foot-related ailments?

Which segments of the population are most likely to suffer from foot-related problems?

What strategies do consumers commonly use to address foot-related ailments?