Mintel's report profiles the size of the home fitness equipment market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the sports equipment market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the sports equipment market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's report profiles the size of the home fitness equipment market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the sports equipment market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the sports equipment market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's exclusive consumer research will delve into such issues within the sports equipment marketplace as:

Consumers' attitudes toward home fitness equipment and purchasing preferences in terms of location, pricing, brands, designer labels, and retailers versus specialty stores

Which consumers are apt to spend more money on home fitness equipment in regards to age, demographics, and standard-of-living, income

The future of home fitness equipment in the marketplace.

This essential profile of the sports equipment marketplace will examine the growth potential of the market, and consumer attitudes regarding the influence of advertising campaigns, trends, health issues and pricing concerns.