Mintel Retail Intelligence’s ‘Home Shopping in Europe, 2003’ consists of a series of 19 reports, each analysing the sector’s dynamics in a major European market. From ‘Home Shopping in Germany’ to ‘Home Shopping in the Czech Republic’, every report analyses the market forces shaping the prospects of each of the four main channels through which the channel operates; mail order, TV shopping, direct selling and e-commerce.

Providing a level of top-line information designed to help businesses conduct focused and informed marketing activity and investment decisions within the industry, Mintel’s research concentrates on the strengths, weaknesses and strategies of retailers operating in each market.

Mintel Retail Intelligence’s ‘Home Shopping in Europe, 2003’ consists of a series of 19 reports, each analysing the sector’s dynamics in a major European market. From ‘Home Shopping in Germany’ to ‘Home Shopping in the Czech Republic’, every report analyses the market forces shaping the prospects of each of the four main channels through which the channel operates; mail order, TV shopping, direct selling and e-commerce.

Providing a level of top-line information designed to help businesses conduct focused and informed marketing activity and investment decisions within the industry, Mintel’s research concentrates on the strengths, weaknesses and strategies of retailers operating in each market.

Including major company profiles of:

Mail order: Bertelsmann/ Bruno Bader/ Camif/ Damart/ GUS/ Littlewoods/ H&M Rowells/ KarstadtQuelle/ Klingel/ Next Directory/ Otto/ Redcats/

Direct selling: Amway/ Avon/ Tupperware/ Vorwerk/

E-commerce: Amazon

Television shopping: MTG/ QVC

Available countries:

Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK,

Company profiles are included in reports for countries in which they operate, or are about to enter. In the case of Amazon.com, we have profiled it in every country. Although this pure Internet retailer is only present in the UK, France and Germany, its products can be purchased from further afield.

Reports are available on an individual country basis and they include major and mini company profiles relevant only to that country. Each report also includes a pan-European overview, helping place that market’s dynamics in the context of the sector as a whole.