Hispanic Living in the Home - Beverages, Snacks, and Beauty and Personal Care - US - September 2008
This report delves into the Hispanic home and explores three different product categories where Hispanics over index in consumption: Beverages, Snacks and Beauty and Personal Care. We discuss what they buy, where they buy and where the opportunities exist for growth. Also discussed are product preferences, choices and what new products within these categories can fuel growth.
This report provides insight and analysis to industry participants regarding key market issues and opportunities to stimulate growth, including:
This report delves into the Hispanic home and explores three different product categories where Hispanics over index in consumption: Beverages, Snacks and Beauty and Personal Care. We discuss what they buy, where they buy and where the opportunities exist for growth. Also discussed are product preferences, choices and what new products within these categories can fuel growth.
This report provides insight and analysis to industry participants regarding key market issues and opportunities to stimulate growth, including:
Identifies key Hispanic subgroups and which carry potential to drive growth in specific categories
How Hispanic household income determines their shopping habits and product choices
How marketers can expand their Hispanic consumer base to tap into this demographic's combined purchasing power
How different levels of acculturation influence purchasing behavior
The influence of country of origin on beverage choices
Product attributes and variances preferred by Hispanic consumers
Shopping and spending patterns, including insights into frequency of shopping, attitude towards shopping, store preferences and attitudes towards signage and sampling
In 2011, frozen meals generated an estimated $7.9 billion in total U.S. sales and grew by a microscopic 0.6%. Nonetheless, this was a welcome change from the previous two years of declines. Given the importance of the category to both manufacturers and retailers, both sides will need to work together to maximize potential sales opportunities. From a manufacturing perspective, companies need to develop
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