Online Social Media and Travel - International - September 2008
Online Social Media and Travel - International - September 2008

This report examines the developing Web 2.0 phenomenon, assessing its implications for sales and distribution in the travel sector. Initially, the importance of information for travel is examined. How these information needs have been satisfied in the past (and, it must be said, continue to be satisfied in parallel with the Web 2.0 developments discussed here) is then critiqued, and the effect of Web 2.0 – and in ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Overview

Market

Market

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What Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Data Sources

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What is Web 2.0?
The Internet and Travel
Web 2.0: Up Close and Personal