This report examines similarities and differences between Hispanics and non-Hispanics regarding big ticket purchases and reveals which segments of the Hispanic population are more apt to make such purchases.

Specifically, this report:

Examines purchases by and among Hispanics and non-Hispanics of major appliances, furniture and consumer electronics

Explores the drivers of big ticket purchases

Reviews categories where Hispanics are more likely than non-Hispanics to make a purchase

This report examines similarities and differences between Hispanics and non-Hispanics regarding big ticket purchases and reveals which segments of the Hispanic population are more apt to make such purchases.

Specifically, this report:

Examines purchases by and among Hispanics and non-Hispanics of major appliances, furniture and consumer electronics

Explores the drivers of big ticket purchases

Reviews categories where Hispanics are more likely than non-Hispanics to make a purchase

Reveals trends in category expenditures

Provides demographic analysis of big ticket purchase frequency including comparisons of Hispanics and non-Hispanics, and age, income, level of acculturation, size of household and other factors among Hispanics

Presents factors that influence electronic and appliance purchases including price, warranty and service

Reports retail store preferences for big ticket purchases