Supply your business with fresh, business-driving insight into the European pizza market...

Mintel's latest report has been designed to offer you a clear understanding of the European market for pizza. Written by local industry experts for industry professionals, it provides precisely the level of information you need to be able to focus your marketing activity towards real demand. Offering a vital overview of the demographic, consumer and industry trends that are shaping the sector in each of the five key European markets, Mintel's research answers the crucial industry questions, identifying practical opportunities in:

Supply your business with fresh, business-driving insight into the European pizza market...

Mintel's latest report has been designed to offer you a clear understanding of the European market for pizza. Written by local industry experts for industry professionals, it provides precisely the level of information you need to be able to focus your marketing activity towards real demand. Offering a vital overview of the demographic, consumer and industry trends that are shaping the sector in each of the five key European markets, Mintel's research answers the crucial industry questions, identifying practical opportunities in:

France - The frozen pizza sector is becoming increasingly mature, with value sales declining by 3% in 2002. The assortment of frozen pizzas is rather limited, with two thirds of value sales coming from recipes combining ham, cheese and mushrooms. The increasingly popular, more premium, chilled pizza is cannibalising the frozen variety. Can manufacturers prevent this decline by focussing on building brand loyalty? Which consumer groups should they be targeting?

Germany - With German consumers looking for novelty and convenience, pizza manufacturers have responded with many innovations, offering customers new toppings, new dough compositions, new shapes and new packaging. But to what extent has developing premium, stylishly high-quality pizzas to appeal to the well off driven the market?

Italy - As in most other Western European countries, pizza is finding favour among consumers looking for convenience. In Italy, however, the drive for convenience is relative. Most families still like to sit down to a meal together but, at the same time, the number of women in the labour force is increasing and work commitments erode many Italians' free time. The Italians continue to take pride in cooking but the busier lifestyles mean that a growing number of them needs to resort to time-saving alternatives. So how can the slowdown in sales during 2002 be explained?

UK - Most pizza ranges have expanded the number of varieties offered by using new styles and toppings - Which are the fastest growing and the most dynamic pizza sectors? Can the pizza market adapt to the increasing consumer demand such as healthy and organic foods? Has the intense pricing competition had a negative impact on the pizza market?

Offering you new analysis of: market drivers, market size and trends, market segmentation, distribution, supply structures, NPD, consumer trends, industry prospects and market forecasts in each report.

A unique level of coverage ensures that your R&D, category management and marketing teams have both an holistic understanding of the entire sector and a valuable insight into local sector trends and consumer habits. Which means that Mintel's research is highly relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.

Please note that 'Pizza in Germany’ is published as part of 'Pizza in Europe'. Should you wish to order more than one market report within the ‘Pizza in Europe' title, please feel free to contact us to discuss potential multiple-purchase discounts.