The baby food and drink market stood at $5.5 billion in 2010, yet this reflected a decline in sales as this category has been impacted by a declining birth rate and a continuing recession that has had an impact on consumer spend across numerous categories, including baby food and drink.

Yet one truism remains, that of parents’ concern for their children’s well-being, and their focus on providing them with the right nutrients for healthy growth from infancy. This report provides insight on this and these other topics:

The baby food and drink market stood at $5.5 billion in 2010, yet this reflected a decline in sales as this category has been impacted by a declining birth rate and a continuing recession that has had an impact on consumer spend across numerous categories, including baby food and drink.

Yet one truism remains, that of parents’ concern for their children’s well-being, and their focus on providing them with the right nutrients for healthy growth from infancy. This report provides insight on this and these other topics:

The details on the declining birth rate and its causes, with a focus on the ensuing impact on the baby food and drink market

The manner in which rising food prices are affecting consumer spend in this category

How some baby food manufacturers are being constrained by federal regulators in the claims they can make about their products

How the push for breastfeeding from all directions as it becomes more of a societal norm is affecting sales of baby formula

Which segment within baby food and drink is driving the category—and which ones continue to show precipitous declines in sales

How supermarkets are turning to new marketing and promotional techniques to lure in and keep new parents

Why smaller companies have difficulty penetrating the baby food and drink market

In what segment the biggest push for new products is being made

What’s important to new moms when they peruse the grocery store aisles for baby food and drinks