On-trade Soft Drinks - UK - December 2009

Future Opportunities

Market in Brief

Internal Market Environment

Broader Market Environment

Competitive Context of Soft Drinks in On- and Off-trade

Strengths and Weaknesses in the Market

Who’s Innovating?

Market Size and Forecast

Segment Performance

Market Share

Companies and Products

Channels to Market

Brand Communication and Promotion

Consumer Usage

Consumer Attitudes towards Soft Drinks in the On-trade

Consumer Attitudes towards Soft Drinks in Pubs

Target Groups

Appendix – Internal Market Environment

Appendix – Broader Market Environment

Appendix – Brand Communication and Promotion

Appendix – Consumer Usage

Appendix – Consumer Attitudes towards Soft Drinks in the On-trade

Appendix – Consumer Attitudes towards Soft Drinks in Pubs

Appendix – Target Groups

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On-trade Soft Drinks - UK - December 2009

Can an inspirational Soft Drink range help sustain pub visiting?

The report focuses on soft drinks bought for consumption in the on-trade, outside of the home.

Cash-squeezed consumers have been cutting back on eating/drinking out. As a result, sales of on-trade soft drinks have declined by 6% (by value) between 2007 and 2009 in sharp contrast to 2004-2007 when sales grew steadily (8% by value).

Mintel’s research shows 29 million adults resent paying what they perceive to be very high prices for soft drinks in a pub or bar when they know they can buy it for so much cheaper in shops.

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The report focuses on soft drinks bought for consumption in the on-trade, outside of the home.

Mintel’s research shows 29 million adults resent paying what they perceive to be very high prices for soft drinks in a pub or bar when they know they can buy it for so much cheaper in shops.

Pubs, bars and restaurants primarily sell non-diet versions of soft drinks. Yet on-trade outlets are not maximising the potential opportunity as 32 million adults think they should stock a healthier range of soft drinks.

Eight in ten people prefer to drink soft drinks rather than alcohol at lunchtime.

The on-trade soft drinks market is dominated by Britvic and Coca Cola Enterprises (CCE) who between them account for 80% of the market (by value).

Despite struggling for some years in the off-trade, Pepsi (owned by Britvic) is the joint top selling brand (along with Coca Cola) in the on-trade. The brand has benefited from Britvic’s state-of-the-art dispensing technology.

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“Minimum pricing will only really work as a way of controlling the sale of alcohol in the off-trade if the minimum price per unit is adjusted on a regular basis to try and keep the differential between the two channels the same – or even narrow it to try and encourage more people to drink in a controlled, licensed environment.”

– Michael Oliver, Senior Leisure & Media Analyst

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Report History

On-trade Soft Drinks - UK - September 2007 This report is not part of your subscription

On-trade Soft Drinks - UK - September 2005 This report is not part of your subscription

On-trade Soft Drinks - UK - September 2003 This report is not part of your subscription

On-trade Soft Drinks - UK - September 2001 This report is not part of your subscription

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