The sale of soft drinks in the on-trade is estimated to be worth just under £5.2 billion at current prices, with volume sales at some 1.7 billion.

Is the future success of the market dependent on adult-oriented range of soft drinks?

Carbonated soft drinks accounted for some 63% of on-trade volumes in 2000, compared to 20% for bottled water, 15% for fruit juices and 3% for energy/adult drinks.

This report looks at the size and make-up of the on-trade soft drinks market over the period 1996-2001, last examined examined by Mintel in August 1997. On-trade volumes have been growing at a slower rate than those in the off-trade, prompting Mintel to consider the hypothesis that manufacturers must consider reducing the price of on-trade soft drinks and develop a more adult-oriented range of soft drinks if the market is to grow further.

The sale of soft drinks in the on-trade is estimated to be worth just under £5.2 billion at current prices, with volume sales at some 1.7 billion.

Is the future success of the market dependent on adult-oriented range of soft drinks?

Carbonated soft drinks accounted for some 63% of on-trade volumes in 2000, compared to 20% for bottled water, 15% for fruit juices and 3% for energy/adult drinks.

This report looks at the size and make-up of the on-trade soft drinks market over the period 1996-2001, last examined examined by Mintel in August 1997. On-trade volumes have been growing at a slower rate than those in the off-trade, prompting Mintel to consider the hypothesis that manufacturers must consider reducing the price of on-trade soft drinks and develop a more adult-oriented range of soft drinks if the market is to grow further.

Other Mintel reports of relevance include:

- Sports Drinks and Supplements, Market Intelligence, August 2001

- Energy and Stimulant Drinks, Market Intelligence, July 2001

- Bottled Water, Market Intelligence, June 2001

- Carbonates, Market Intelligence, February 2001

- Special Report, The UK Drink Market, December 2000

- Fruit Juice and Juice Drinks, Market Intelligence, November 2000

- Drinking Trends, Market Intelligence, November 2000

- Pub Visiting, Leisure Intelligence, August 2000

- Chicken and Burger Bars, Leisure Intelligence, April 2000

- Adult Soft Drinks, Market Intelligence, March 2000

- In- versus Out-of-home Drinking, Market Intelligence, November 2001.