 In 2008, on-course spending at dog and horse racing tracks grew marginally to £302 million, from £298 million the previous year. This came despite declining attendances in both sports, with food, drink and hospitality operations having been the main growth drivers.Although horse and dog racing attendances fell 5.5% and 19% respectively between 2004 and 2008, average attendances at horse racing’s National Hunt meetings actually rose by 3 ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Who Goes Racing?
Attitudes Towards Horse Racing
Attitudes Towards Greyhound Racing
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Brand Communication and Promotion
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – Who Goes Racing?
Appendix – Attitudes Towards Horse Racing
Appendix – Attitudes Towards Greyhound Racing
Appendix –Targeting Opportunities
26th November 2009
Dog and horse racing operators have successfully increased their appeal to non-core audiences – but they must be careful not to alienate the traditional gamblers who are key to revenues. |
