Despite a lingering reputation for philistinism, Brits on holiday show a high degree of cultural engagement, with six out of ten adults having visited a museum and learnt about the location whilst on holiday in the past three years.
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size
Segment Performance
Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
What People Look for in a Holiday
Actual Experience of Learning on Holiday
Learning From Holiday Intentions
Attitudes Towards Learning From Holidays
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – What People Look For On Holiday
Appendix – Actual Experience of Learning on Holiday
Appendix – Learning Intentions
Appendix – Attitudes Towards Learning From Holidays
Appendix – Targeting Opportunities
5th August 2009
Holidays and learning - increasingly comfortable bedfellows. |
Who are the key consumers for ‘soft’ cultural learning’ and ‘harder’, more skills-based learning on holiday? What motivates people to take learning holidays?
