As noted in Mintel’s American Lifestyles—U.S., January 2009, millions of Americans have made subtle changes to their lifestyles as a result of the recession. While Americans continue to travel in relatively large numbers, many are making greater efforts to locate travel bargains before purchasing while others are taking shorter trips and/or traveling with a group to cut costs.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
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Competitive Context
Segment Performance
Segment Performance—Lodging
Segment Performance—Air Travel
Segment Performance—Rental Cars
Market Drivers: A Macro Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Market Drivers: A Consumer Perspective
Who Travels Domestically and What do They Do?
Average Expenditures for Domestic Trips
Regions and States Visited in Domestic Vacations
Lodging
Car Rental
Who Travels Abroad and What Do They Do?
Countries and Regions Visited on Last Overseas Vacation
Importance of Culture and Environmental Issues Associated with Foreign Travel
Use of and Attitudes Towards Recreational Vehicles
Characteristics of Frequent Air Travelers: A Psychographic Perspective
Elements of an Enjoyable Vacation
Race and Ethnicity
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Additional Income Comparisons
Appendix: Additional Age Comparisons
Appendix: Additional Race/Ethnicity Comparisons
Appendix: Trade Associations
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How are American vacation attitudes and behaviors changing in response to the recession?
