As consumers become more aware of their diet, they look to healthy, convenient and indulgent products. This recent trend has helped the UK seafood market to grow steadily since 1997.

In this report, Mintel examines the UK seafood industry, offering detailed information on the market, consumer trends and competition within the major retailers.

New product developments and novel formats are proving popular with consumers, as convenience is stimulating demand. Findings show that fresh/chilled products remain a favourite, especially prawns.

As consumers become more aware of their diet, they look to healthy, convenient and indulgent products. This recent trend has helped the UK seafood market to grow steadily since 1997.

In this report, Mintel examines the UK seafood industry, offering detailed information on the market, consumer trends and competition within the major retailers.

New product developments and novel formats are proving popular with consumers, as convenience is stimulating demand. Findings show that fresh/chilled products remain a favourite, especially prawns.

Consumer research provides information on core seafood consumers, who will stimulate continued sales. Innovation that addresses consumers’ demands for healthy yet indulgent seafood products is likely to impact positively on sales in the future.