This is the 13th edition of the European Retail Handbook. Like its predecessors, it has been designed as an affordable, practical and manageable reference work unparalleled in the breadth, depth and quality of its coverage. This year, we have once again covered 30 European countries, including the emerging markets of Eastern Europe.
The European Retail Handbook provides demographic and economic data in support of specific and detailed analysis of the retail trade in each country. The retail information relates to sales at national level and on a key sector basis, as well as the structure of the trade in terms of businesses, outlets and employees. Additionally, major retailers and retail groupings are identified with an indication of their size and relative importance. Other useful information includes synopses of the retail scene in each country, details of shop opening hours and property regulations and contact points for sources of further information.
This report covers nine markets that we consider to be the emerging markets in Europe: eight in Central and Eastern Europe plus Turkey. Previous editions of this report have also included Slovenia, but we now feel that this is sufficiently developed to no longer be included as an emerging market.
We also looked at including markets such as Ukraine, FYROM and Serbia but feel that it is still too early
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