What are the keys to unlocking profitable trading in this hugely competitive market? Can mainstream retailers survive the price onslaught of the big chains? Is shopping for schoolwear a nightmare or a pleasure? And what is the outlook for multiples and independents in this market?

This report examines the trends in schoolwear retailing, profiling the big retail names and looking at the main aspects of their branding and marketing that make the difference. It picks up on the theme of fashion and examines just how far schoolwear can go to use fashion as a means to create more demand.

What are the keys to unlocking profitable trading in this hugely competitive market? Can mainstream retailers survive the price onslaught of the big chains? Is shopping for schoolwear a nightmare or a pleasure? And what is the outlook for multiples and independents in this market?

This report examines the trends in schoolwear retailing, profiling the big retail names and looking at the main aspects of their branding and marketing that make the difference. It picks up on the theme of fashion and examines just how far schoolwear can go to use fashion as a means to create more demand.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends and attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and become more profitable.