Sales of non-foods by grocers like Tesco and Asda have boomed in the past five years, rising by 52% since 2003 to reach £20.4 billion annually. But now they are facing a tougher environment as consumer spending slows, out-of-town hypermarket space becomes more difficult to obtain and the ageing population means fewer family-age consumers.
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Purchasing of Non-food Items in Grocery Multiples
Consumer Shopping Behaviour
Consumer Attitudes and Typologies
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Appendix – Broader Market Environment
Appendix – Purchasing of Non-food Items in Grocery Multiples
Appendix – Consumer Shopping Behaviour
Appendix – Attitudes and Typologies
11th May 2011
“With strong growth forecast for the beauty sector, the grocers look set to increase competition for the specialists as they improve their previously underdeveloped beauty ranges.” 
12th March 2009
Non-foods markets are suffering, but the grocery multiples are still in a good position to make gains in this area.
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Which areas of the market have the best prospects for future sales growth?
