The growing Hispanic population is a diverse group with a varied set of attitudes about money. Hispanics in the U.S. come from such a variety of lifestyles and previous experiences, thus their purchasing behavior differs significantly from that of traditional U.S. consumers and even among themselves. Knowing which segment of the Hispanic population a marketer’s products and message are best suited for will go a long way in reaching this fast growing section of the U.S. market.

The growing Hispanic population is a diverse group with a varied set of attitudes about money. Hispanics in the U.S. come from such a variety of lifestyles and previous experiences, thus their purchasing behavior differs significantly from that of traditional U.S. consumers and even among themselves. Knowing which segment of the Hispanic population a marketer’s products and message are best suited for will go a long way in reaching this fast growing section of the U.S. market.

Readers of this report will learn:

Important demographics of the Hispanic consumer, including how varying levels of acculturation and income affect purchasing behaviors

An up to date account of the financial position of Hispanic consumers, including how spending behaviors have changed due to the current downturn in the economy

Insights into the significance of the underbanked Hispanic community: who they are, why they avoid banks and how financial institutions can reach them and grow their business

Why Hispanic consumers choose different types of financial products over others, and how marketers can craft the right messages to captivate this audience