The Spanish poultry market has on the whole weathered the turbulent years of meat health crisis (2001-03) well and continues to growth at a modest rate. It is driven by increased attention to poultry certification which has helped to maintain consumer confidence. As in other European markets, manufacturers are focusing on the development of value-added further processed poultry as a way of increasing market share.

This report analyses the current and future market trends, and suggests that the route to further value growth in this mature market is via convenience, value-added products which will also need to be backed by improved and more transparent production systems and processes. Comprehensive analysis offers the user a unique insight into:

The Spanish poultry market has on the whole weathered the turbulent years of meat health crisis (2001-03) well and continues to growth at a modest rate. It is driven by increased attention to poultry certification which has helped to maintain consumer confidence. As in other European markets, manufacturers are focusing on the development of value-added further processed poultry as a way of increasing market share.

This report analyses the current and future market trends, and suggests that the route to further value growth in this mature market is via convenience, value-added products which will also need to be backed by improved and more transparent production systems and processes. Comprehensive analysis offers the user a unique insight into:

Market sizes

Market trends

Leading manufacturers

Consumer trends

Sales forecasts

Please note that this report is part of the Poultry, Consumer Goods in Europe title. Should you wish to order more than one market report, please call our Information Team to discuss potential multiple-purchase discounts.