The market for commercial baby food in Spain is showing good growth, with sales up by 24% between 1999 and 2004 to reach an estimated €432 million. Penetration remains relatively high and demand has been stimulated by an upturn in birth rates, the growing power of grocery multiples, larger numbers of working women, increasingly busy lifestyles, and a constant clamour for convenience.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

The market for commercial baby food in Spain is showing good growth, with sales up by 24% between 1999 and 2004 to reach an estimated €432 million. Penetration remains relatively high and demand has been stimulated by an upturn in birth rates, the growing power of grocery multiples, larger numbers of working women, increasingly busy lifestyles, and a constant clamour for convenience.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.