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Contents
Report homepage
Research Methodology
Contents
Issues in the Market
Future Opportunities
Market in Brief
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Who’s Innovating?
Competitive Context
Market Size and Forecast
Market Segment Performance
Market Share
Companies and Products
Channels of Distribution
Retail Advertising and Promotion
Types of Underwear Purchased
Retailers and Brands
Reasons to Purchase
Target Groups
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Retail Advertising and Promotion
Appendix – Types of Underwear Purchased
Appendix – Retailers and Brands
Appendix – Reasons to Purchase
Appendix – Target Groups
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Underwear - UK - March 2010
Underwear - UK - March 2010
In a challenging economic environment, the £2.57 billion underwear market has held up reasonably well, although there have been some casualties – notably Intimas.
Although people might be cutting back on their underwear purchasing, just 3m men and 1m women did
not buy new underwear in 2009.
Women account for more than 70% of underwear spend because they buy a greater number of items. women buy underwear for a host of reasons or occasions, whereas men stick largely to replacement buys.
In a challenging economic environment, the £2.57 billion underwear market has held up reasonably well, although there have been some casualties – notably Intimas.
Although people might be cutting back on their underwear purchasing, just 3m men and 1m women did
not buy new underwear in 2009.
Women account for more than 70% of underwear spend because they buy a greater number of items. women buy underwear for a host of reasons or occasions, whereas men stick largely to replacement buys.
Replacement might be the key reason for buying underwear for more than 30m adults but 15m are prompted to buy new underwear by a price offer, such as a sale or a voucher.
More than 10m people buy underwear either on impulse (ie as a treat) or for a special occasion, such as going on holiday.
Own-brand dominates the underwear sector. Almost 20m people bought underwear from M&S compared to 13m from a supermarket and 12m from a value retailer. By contrast, 6m people wear Calvin Klein undies – the leading non-retail brand.

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