In this two-part report on fruit juice and juice drinks, Mintel takes an in-depth consumer-centric view of the market. The market-centric view is covered in Mintel’s Fruit Juice and Juice Drinks: The Market—U.S., February 2010. This report allows fruit juice/juice drinks manufacturers and marketers to get a glimpse into not only the consumption trends, but also consumer behavior and attitude toward juice/juice drinks to help develop new product development and marketing strategies designed to reach the core consumer groups in the most effective way.
In this two-part report on fruit juice and juice drinks, Mintel takes an in-depth consumer-centric view of the market. The market-centric view is covered in Mintel’s Fruit Juice and Juice Drinks: The Market—U.S., February 2010. This report allows fruit juice/juice drinks manufacturers and marketers to get a glimpse into not only the consumption trends, but also consumer behavior and attitude toward juice/juice drinks to help develop new product development and marketing strategies designed to reach the core consumer groups in the most effective way.
Following are some of the core themes explored in this report:
Fruit juice and juice drinks consumption trends among adults, teens, and kids
What flavors adults, teens and kids prefer in juice/juice drinks; how flavor choices differ or converge among these demographic groups
How the current recession has impacted the consumer behavior in purchasing juice/drinks
What view consumers take toward added sugar and artificial sweeteners in fruit juice/drinks; what manufacturers can do to overcome the high-calorie barrier to reach health-conscious consumers
Why consumer are drinking more or less fruit juice/drinks, compared to the last year
How consumer associate fruit juice/juice drinks purchase with packaging
What attributes do core groups such as blacks, Hispanics and parents, particularly moms desire in fruit juice/juice drinks
What types of new products may be able to compete effectively with other non-alcoholic beverages that attract consumers away from fruit juice/juice drinks
American families’ perceptions and habits towards full-service and limited-service restaurants have been changing in the wake of the recession. As a result, new opportunities have emerged from this tumultuous period.
The objective of this report is to explore the environment that shapes how families eat at restaurants: not only the restaurant segments they go to and how often they go, but also what
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Fruit juice and juice drinks consumption trends among adults, teens, and kids
