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Contents
Spirits and Liqueurs - UK - March 2002

How much of a threat is the growth in popularity of whiskey to the traditional spirits of France such as calvados and cognac?

Can the large-scale retailers of Germany truly monopolise the market with own and low-priced brands?

Are the successes of limoncello and mirto set to continue in Italy? Will the growing popularity of Caribbean associated spirits also persist?

Which Spanish social groups are consuming the most spirits? What is their preferred tipple?

How much of a threat is the growth in popularity of whiskey to the traditional spirits of France such as calvados and cognac?

Can the large-scale retailers of Germany truly monopolise the market with own and low-priced brands?

Are the successes of limoncello and mirto set to continue in Italy? Will the growing popularity of Caribbean associated spirits also persist?

Which Spanish social groups are consuming the most spirits? What is their preferred tipple?

Wine & Champagne, Beer and Spirits & Liqueurs; the first titles from Mintel International's Consumer Goods Intelligence series - fresh, expert research, reflecting the growing necessity for European-focused analysis into the major consumer markets.

Consumer Goods Intelligence is a series of titles that respond to industry demand for accessible and consistent European cross-border information whilst refusing to compromise on the depth of study into the characteristics that define each national market. This is achieved with an individual report being

published for France, Germany, Italy, the UK and Spain for each title.

Each report includes incisive attitudinal consumer research with Mintel's exclusive authoritative analysis, independent market forecasts to 2006, expert analysis into market dynamics and the leading players, product development discussion and insights into import and export trends.

Cross-referencing your sector and its consumer trends across the major European countries and truly comprehending the intricacies of your sector on a European-wide front has never been such a realistic proposition.


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“Managing a shift in consumer perceptions can also help to change liqueurs from being viewed as old-fashioned by too many younger people. This is partly due to a failure to update the image of the category and capitalise on the category’s rich provenance as something alluring rather than anachronistic.”

– Jonny Forsyth, Senior Drinks Analyst

Some questions answered in this report include:

Are liqueurs...